BRANDING/PACKAGING

Branding is the heartbeat of any e-commerce business — it defines how you’re perceived, what you stand for, and how people remember you. We craft brands that are emotionally resonant, visually distinct, and strategically positioned to stand out in crowded markets.

I treat packaging as a brand ambassador with the power to:

Reinforce Identity: Colors, materials, typography, and messaging all aligned to brand voice and values.
Create Shareable Moments: A memorable unboxing experience that drives organic word-of-mouth and social sharing.
Enhance Perceived Value: Thoughtfully designed packaging that reflects premium quality and care.
Sustainability-Driven: Where possible, we prioritize recyclable, biodegradable, or reusable materials.
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LOGO

The logo is the visual anchor of the brand. It represents our identity in its simplest form — instantly recognizable, versatile, and meaningful.

Logo design principles:

Simplicity: Clean, bold design that scales well from a website header to a mobile app icon.
Relevance: Reflects our brand personality and category.
Timelessness: Designed to endure beyond design trends.
Flexibility: Works across color palettes, sizes, and backgrounds.

E-Commerce Website

In a digital-first world, e-commerce is not just a sales channel — it's a core brand experience. Our e-commerce strategy is built around creating seamless, intuitive, and conversion-optimized online experiences that drive revenue and foster long-term customer loyalty.

I focus on:

User-Centric Design: Clean, mobile-friendly interfaces that guide users from discovery to checkout.
Conversion Optimization: Persuasive product descriptions, social proof, trust badges, and limited-time offers.
Integrated Technology: Secure payments, real-time inventory updates, and responsive performance.
Retention Strategy: Post-purchase emails, loyalty rewards, and personalized product recommendations.

I had the pleasure of working with Nitin as a Senior UI/UX Designer. Nitin consistently delivered solid UI/UX work, meeting deadlines and requirements effectively. His experience was valuable in ensuring projects stayed on track.

Christian Festa

System Integrator | Blending Design, Development, and Management for Enterprise Success
June 24, 2024, Christian worked with Nitin on the same team.

I worked with Nitin on multiple products while at Abacus Insights, most of them early stage. Nitin had a knack for taking concepts and workflows and turning them into beautiful, modern, polished wireframes. He brought creativity and initiative to his designs. Moreover, he was an absolute pleasure to work with -- collaborative, easygoing, and ready to help the team. I hope we're able to work together again!

Anusha Tomar

Senior Director of Product Management at Zus Health
October 26, 2021, Anusha worked with Nitin on the same team.

I had the pleasure of working with Nitin on a data management project as the product lead that was very complex and hard to understand. Nitin always took the challenge head on and was able to ask the right questions to lead the design for a critical part of the product. Nitin was always a pleasure to work with, kind, patient, no ego, and was able to take feedback and iterate quickly on a design to completion. Highly recommend Nitin and hope to work with him again in the future.

Justin Chang

Health Tech Product Director
August 4, 2021, Justin worked with Nitin but on different teams

Nitin was our first UX hire to build out a pioneering machine learning product in commercial insurance. Nitin was faced with the challenge of a complex product, a vast array of data, and a company that was at the time immature when it came to the processes of UX and UI. Nitin delivered on the product priorities and in parallel setup UX processes to systematically deliver on new features. I won’t hesitate to recommend a role to lead a UX team.

Lakshan De Silva

Chief Data & AI Officer
June 8, 2021, Lakshan managed Nitin directly.

I had the pleasure of working with Nitin at Abacus Insights. He is technically skilled and a hardworker. I was impressed by Nitin's willingness to take direction and his ability to grow in his role as a user experience designer. Nitin has the dedication, patience, and presence of mind to meet tight deadlines and produce superior work within record time.

Jennifer Bullard

User Experience Consultant | Start-Up UX Advisor | Lecturer
June 1, 2021, Jennifer managed Nitin directly.

I had the pleasure of working with Nitin at Abacus Insights. He is technically skilled and a hardworker. I was impressed by Nitin's willingness to take direction and his ability to grow in his role as a user experience designer. Nitin has the dedication, patience, and presence of mind to meet tight deadlines and produce superior work within record time.

Anne Braunstein

Lead UX Designer & Founder
March 17, 2021, Anne managed Nitin directly
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