I'm Nitin – a UX Generalist with 20 years of experience. I’m passionate about crafting user-centric, delightful, and meaningful digital experiences. I believe great UX begins with deeply understanding people—their needs, behaviors, and motivations—and translating those insights into intuitive, human-centered design solutions.

CORE COMPETENCY

Human Centered Design
User Personas
Prototyping
Analytics
Graphic Design
Design Specifications
User Research
Style Guide
Usability Testing
User Interviewing
Wireframing
A/B Testing
Heuristic Evaluation
Accessibility

American Express E-Apply

American Express provides personal loan from consolidating credit debt* to home improvement

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  • Computershare – Investor Center

    customer-centric, innovation-driven Investor Center Platform, focused on delivering a seamless and intuitive experience for investors. The platform was built with a modular, reusable architecture to support long-term scalability and flexibility.

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  • Medtronic Patient Portal

    The existing Medtronic Patient Portal presented major usability challenges on mobile devices. Patients found it difficult to log in, view device data, access appointments, and communicate with care teams—leading to frustration, reduced engagement, and increased support calls.

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  • United Healthcare – GenAI test model

    Generative AI Test Model project, focused on revolutionizing the way Q&A content is created, validated, and enhanced using cutting-edge AI. The objective was to streamline content generation Dashboards with accuracy and trust Metrics, especially for end-user consumption.

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  • Computershare – Investor Center Public Website

    To improve the user experience and interface of Computershare’s public website, focusing on accessibility, navigation, usability, and modern visual design.

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  • Shift 4 Incharge Native Mobile App

    InCharge is a mobile application designed for restaurant managers, providing real-time data on sales and staff performance to enhance efficiency and reduce costs.

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  • E-commerce / Branding

    Branding is a marketing strategy that involves creating a differentiated name and image -- often using a logo and/or tag line in order to establish a presence in the consumer's mind and attract and keep customers. Here are some of my unique selected Packaging/Branding Design

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  • I had the pleasure of working with Nitin as a Senior UI/UX Designer. Nitin consistently delivered solid UI/UX work, meeting deadlines and requirements effectively. His experience was valuable in ensuring projects stayed on track.

    Christian Festa

    System Integrator | Blending Design, Development, and Management for Enterprise Success
    June 24, 2024, Christian worked with Nitin on the same team.

    I worked with Nitin on multiple products while at Abacus Insights, most of them early stage. Nitin had a knack for taking concepts and workflows and turning them into beautiful, modern, polished wireframes. He brought creativity and initiative to his designs. Moreover, he was an absolute pleasure to work with -- collaborative, easygoing, and ready to help the team. I hope we're able to work together again!

    Anusha Tomar

    Senior Director of Product Management at Zus Health
    October 26, 2021, Anusha worked with Nitin on the same team.

    I had the pleasure of working with Nitin on a data management project as the product lead that was very complex and hard to understand. Nitin always took the challenge head on and was able to ask the right questions to lead the design for a critical part of the product. Nitin was always a pleasure to work with, kind, patient, no ego, and was able to take feedback and iterate quickly on a design to completion. Highly recommend Nitin and hope to work with him again in the future.

    Justin Chang

    Health Tech Product Director
    August 4, 2021, Justin worked with Nitin but on different teams

    Nitin was our first UX hire to build out a pioneering machine learning product in commercial insurance. Nitin was faced with the challenge of a complex product, a vast array of data, and a company that was at the time immature when it came to the processes of UX and UI. Nitin delivered on the product priorities and in parallel setup UX processes to systematically deliver on new features. I won’t hesitate to recommend a role to lead a UX team.

    Lakshan De Silva

    Chief Data & AI Officer
    June 8, 2021, Lakshan managed Nitin directly.

    I had the pleasure of working with Nitin at Abacus Insights. He is technically skilled and a hardworker. I was impressed by Nitin's willingness to take direction and his ability to grow in his role as a user experience designer. Nitin has the dedication, patience, and presence of mind to meet tight deadlines and produce superior work within record time.

    Jennifer Bullard

    User Experience Consultant | Start-Up UX Advisor | Lecturer
    June 1, 2021, Jennifer managed Nitin directly.

    I had the pleasure of working with Nitin at Abacus Insights. He is technically skilled and a hardworker. I was impressed by Nitin's willingness to take direction and his ability to grow in his role as a user experience designer. Nitin has the dedication, patience, and presence of mind to meet tight deadlines and produce superior work within record time.

    Anne Braunstein

    Lead UX Designer & Founder
    March 17, 2021, Anne managed Nitin directly